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Marketing : essential principles, new realities /
By: Groucutt, Jon
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Contributor(s): Leadley, Peter | Forsyth, Patrick.
Publisher: London ; Sterling, VA : Kogan Page, 2004Description: xviii, 540 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749441143; 9780749441142:.Subject(s): MarketingDDC classification: 658.8 Summary: Aimed primarily (but not exclusively) at undergraduate and diploma-level students, this text is peppered throughout with mini international case studies providing marketing insights and discussion opportunities for students.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 GRO (Browse shelf(Opens below)) | 2 | Available | M024717 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 GRO (Browse shelf(Opens below)) | 3 | Available | M024720 | ||
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8 GRO (Browse shelf(Opens below)) | 4 | Available | M025689 |
Total holds: 0
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Includes bibliographical references (p. [521]-530) and index.
Aimed primarily (but not exclusively) at undergraduate and diploma-level students, this text is peppered throughout with mini international case studies providing marketing insights and discussion opportunities for students.