Image from Amazon.com
Psychological principles of marketing and consumer behavior /
By: Britt, Steuart Henderson
.
Publisher: Lexington, Mass. : Lexington Books, c1978Description: xviii, 532 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 066901513X; 9780669015133.Subject(s): Marketing -- Psychological aspects | Advertising -- Psychological aspects | Motivation research (Marketing) | Consumer behavior | Marketing Psychological aspectsDDC classification: 658.80019
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.80019 (Browse shelf(Opens below)) | 1 | Available | 0012218 |
Total holds: 0
Includes index.
Bibliography: p. 487-523.
Stocktake 96