Innovation and new product marketing /

By: Midgley, David .

Publisher: London : Croom Helm, c1977Description: 296 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0856642606 :; 9780856642654; 0856642657 (pbk.).Subject(s): New products

| Diffusion of innovations

| Product management

DDC classification: 658.83

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Standard Loan	ATU Sligo Yeats Library Withdrawn	658.83 (Browse shelf(Opens below))	1	Available		0012310

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Previous	658.827 PAU Brand. new /	658.82701 BRA The philosophy of branding : great philosophers think brands /	658.8270973 CAR American corporate identity 2003 /	658.83 Innovation and new product marketing /	658.83 Fashion marketing: an anthology of viewpoints and perspectives	658.83 BRO Tourism reassessed : blight or blessing? /	658.83 KOL Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /	Next

Includes indexes.

Bibliography: p. 281-290.

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Innovation and new product marketing /

By: Midgley, David.

Browsing ATU Sligo Yeats Library shelves, Shelving location: Withdrawn Close shelf browser (Hides shelf browser)

By: Midgley, David .