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Marketing : an introductory text /
By: Baker, Michael John.
Publisher: Basingstoke, UK : Macmillan, 1991, (1992)Edition: 5th ed.Description: xxiii, 646 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0333556852 (cased) :; 9780333556856:; 0333556860 (pbk) :.Subject(s): Marketing
DDC classification: 658.8 Summary: The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | M023886 |
Total holds: 0
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| 658.8 ARM Marketing : an introduction / | 658.8 ART Predictive marketing : easy ways every marketer can use customer analytics and big data / | 658.8 BAI Marketing / | 658.8 BAK Marketing : an introductory text / | 658.8 BAK Marketing theory : a student text / | 658.8 BLY Essentials of marketing / | 658.8 BLY Essentials of marketing / |
The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.