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Marketing research /
By: Aaker, David A. (David Allen).
Publisher: New York ; Chichester : Wiley, 2004Edition: 8th ed.Description: 800 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471451681; 9780471451686:.Subject(s): Marketing research
DDC classification: 658.83 Summary: This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.83 AAK (Browse shelf(Opens below)) | 1 | Available | M023896 |
Total holds: 0
This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results.