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Marketing management /
By: Czinkota, Michael R
.
Contributor(s): Kotabe, Masaaki.
Publisher: Cincinnati : South-Western College Pub., 2001Edition: 2nd ed.Description: xxv, 598 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0324022034 (hardcover); 9780324022032:; 9780324022032 (hardcover).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Summary: This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 CZI (Browse shelf(Opens below)) | 1 | Available | M024031 |
Total holds: 0
Includes bibliographical references and indexes.
This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing.