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Advertising vs. marketing : the ethical challenge /
By: Kelly, Ileen E., Ph. D.
Publisher: Boca Raton, Florida : Dissertation.com, 2005Description: vii, 178 p. : ill. ; 25 cm.ISBN: 1581122667; 9781581122664.Subject(s): Advertising
| Marketing | Business ethicsDDC classification: 174.4
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 174.4 KEL (Browse shelf(Opens below)) | 1 | Available | 0066636 |
Total holds: 0
Includes bibliographical references (p. 152-161).