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Logos and no gos : how to understand and get the most from your brand IP /
By: Stewart, Geoff
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Publisher: Chichester : John Wiley, 2006Description: xviii, 222 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470060377 (hbk.); 9780470060377:.Subject(s): Brand name products -- Law and legislation | Intellectual property -- England | Intellectual propertyDDC classification: 658.827 Summary: 'Logos and No Gos' is a business guide that has been written in a user-friendly, easy-reference style and covers the main areas where the author, as a solicitor, has advised his brand owning clients over many years. It addresses the principal issues that all brand owners should consider when devising or improving their IP strategy.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 STE (Browse shelf(Opens below)) | 1 | Available | 0066959 |
Total holds: 0
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'Logos and No Gos' is a business guide that has been written in a user-friendly, easy-reference style and covers the main areas where the author, as a solicitor, has advised his brand owning clients over many years. It addresses the principal issues that all brand owners should consider when devising or improving their IP strategy.