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Principles of services marketing /
By: Palmer, Adrian (Adrian James).
Publisher: Maidenhead : McGraw-Hill Education, 2008Edition: 5th ed.Description: xviii, 606 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077116279 (pbk.); 9780077116279:.Subject(s): Service industries -- Marketing
DDC classification: 658.8 Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | M026885 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 2 | Available | 0051933 |
Total holds: 0
Includes index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.