Image from Amazon.com
A framework for marketing management /
By: Kotler, Philip.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2007Edition: 3rd ed.Description: xxii, 360 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780131452589; 9780131452589:.Subject(s): Marketing -- Management
DDC classification: 658.8 Summary: The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0067667 |
Total holds: 0
Includes bibliographical references and index.
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.