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Service management and marketing : customer management in service competition /
By: Grönroos, Christian
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Publisher: Chichester : John Wiley, 2006Edition: 3rd ed.Description: x, 483 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470028629 (pbk.); 9780470028629:; 9780470028629 (pbk.).Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 Summary: In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 GRO (Browse shelf(Opens below)) | 1 | Available | 0067145 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 GRO (Browse shelf(Opens below)) | 2 | Available | 0067146 |
Total holds: 0
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In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.