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Strategic sports event management : an international approach /
By: Masterman, Guy
.
Publisher: Oxford : Elsevier Butterworth-Heinemann, 2004Description: 272 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750659833 (pbk.); 9780750659833:.Subject(s): Special events -- Management | Sports tournaments -- Management | Strategic planningDDC classification: 796.0694 Summary: Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 796.0694 MAS (Browse shelf(Opens below)) | 1 | Available | 0073573 |
Total holds: 0
Includes bibliographical references and index.
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.