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Sports publicity : a practical approach /
By: Favorito, Joseph
.
Series: Sport management in practice.Publisher: Oxford : Butterworth-Heinemann, 2007Description: xix, 387 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750683029 (pbk.); 9780750683029:.Subject(s): Publicity | Sports -- Public relations -- United States | Sports -- Public relations | Sports -- United States -- Marketing | Sports -- MarketingDDC classification: 659.19796 Summary: 'Sports Publicity' offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organisation. Joe Favorito offers a diverse look at the various genres of sport PR, and delves into the history of the field.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.19796 FAV (Browse shelf(Opens below)) | 1 | Available | 0073572 |
Total holds: 0
'Sports Publicity' offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organisation. Joe Favorito offers a diverse look at the various genres of sport PR, and delves into the history of the field.