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International marketing and export management /
By: Albaum, Gerald S
.
Contributor(s): Duerr, Edwin | Strandskov, Jesper.
Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Edition: 5th ed.Description: xxii, 666 p. : ill. (some col.), col. maps ; 27 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780273686347 (pbk.); 9780273686347:.Subject(s): Export marketing -- Management | Export marketing | MarketingDDC classification: 658.848 Summary: The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 ALB (Browse shelf(Opens below)) | 1 | Available | M026890 | ||
|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 ALB (Browse shelf(Opens below)) | 1 | Available | 0067281 |
Total holds: 0
Includes bibliographical references and index.
The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.