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Building strong brands /
By: Aaker, David A. (David Allen).
Publisher: New York ; London : Free, 2002Description: 380 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780743232135; 9780743232135:.Subject(s): Business names -- Management | Brand name products -- Management
DDC classification: 658.827 Summary: In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 AAK (Browse shelf(Opens below)) | 1 | Lost Checked out | 30/03/2020 | 0073656 |
Total holds: 0
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In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives.