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Evaluating health promotion : practice and methods /

Contributor(s): Thorogood, Margaret | Coombes, Yolande.
Series: Oxford medical publications.Publisher: Oxford : Oxford University Press, 2004Edition: 2nd edition.Description: viii, 186 p. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0198528809 (pbk.); 9780198528807:; 9780198528807 (pbk.).Subject(s): Health promotion -- Evaluation | Evaluation research (Social action programs)DDC classification: 613
Contents:
Overview (Introduction / Yolande Coombes, Margaret Thorogood -- Historical and policy approaches / Virginia Berridge). Methods of evaluation (Evaluating according to purpose and resources : strengthening the evidence base incrementally / Yolande Coombes -- Economic evaluation of health promotion interventions / Warren Stevens -- Evaluating interventions : experimental study designs in health promotion / Annie Britton, Margaret Thorogood -- Applying process evaluation : learning from two research projects / Stephen Platt ... et al.).
Evaluation in practice (Evaluating social marketing interventions / Steven Chapman -- Evaluating sensitive interventions : preventing intimate partner violence / Rachel Jewkes -- Evaluating community development initiatives in health promotion / Rachel Jewkes -- Evaluating the ethics of health promotion : acquiring informed consent / Dalya Marks -- Evaluating mass media approaches / Kaye Wellings, Wendy Macdowall -- Evaluating the dissemination of health promotion research / Gillian Lewando-Hundt, Sarah Al Zaroo -- Conclusions : integrating methods for practice / Margaret Thorogood, Yolande Coombes).
Summary: This practical guide for practitioners of health promotion and public health describes methods by which health promotion can be evaluated. With examples given, it should help practitioners design and implement appropriate and informative evaluations.
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Overview (Introduction / Yolande Coombes, Margaret Thorogood -- Historical and policy approaches / Virginia Berridge). Methods of evaluation (Evaluating according to purpose and resources : strengthening the evidence base incrementally / Yolande Coombes -- Economic evaluation of health promotion interventions / Warren Stevens -- Evaluating interventions : experimental study designs in health promotion / Annie Britton, Margaret Thorogood -- Applying process evaluation : learning from two research projects / Stephen Platt ... et al.).

Evaluation in practice (Evaluating social marketing interventions / Steven Chapman -- Evaluating sensitive interventions : preventing intimate partner violence / Rachel Jewkes -- Evaluating community development initiatives in health promotion / Rachel Jewkes -- Evaluating the ethics of health promotion : acquiring informed consent / Dalya Marks -- Evaluating mass media approaches / Kaye Wellings, Wendy Macdowall -- Evaluating the dissemination of health promotion research / Gillian Lewando-Hundt, Sarah Al Zaroo -- Conclusions : integrating methods for practice / Margaret Thorogood, Yolande Coombes).

This practical guide for practitioners of health promotion and public health describes methods by which health promotion can be evaluated. With examples given, it should help practitioners design and implement appropriate and informative evaluations.

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