Sports marketing : a strategic perspective /
By: Shank, Matthew D.
Publisher: Upper Saddle River, N.J. : Pearson Education, c2009Description: xxiv, 453 p. : ill., plates ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132285353 (hardcover : alk. paper); 9780132285353; 0132285355 (hardcover : alk. paper).Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United StatesDDC classification: 796.0698Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 796.0698 SHA (Browse shelf(Opens below)) | 1 | Available | 0067693 | ||
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ATU Sligo Yeats Library Main Lending Collection | 796.0698 SHA (Browse shelf(Opens below)) | 2 | Available | 0067694 | ||
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ATU Sligo Yeats Library Main Lending Collection | 796.0698 SHA (Browse shelf(Opens below)) | 3 | Available | 0067695 |
Includes bibliographical references and index.
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.