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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage /
By: Brown, Linden
.
Contributor(s): McDonald, Malcolm.
Publisher: Basingstoke, Hampshire [England] : Macmillan, 1994Description: xi, 370 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0333613503; 9780333613504:; 9780333613504; 0333613511 (pbk.); 9780333613511 (pbk.).Subject(s): Marketing -- Europe -- ManagementDDC classification: 658.802 Summary: This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 BRO (Browse shelf(Opens below)) | 1 | Available | M025856 |
Total holds: 0
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| 658.802 ARN Ethical marketing and the new consumer / | 658.802 BEL Sustainability marketing : a global perspective / | 658.802 BLY Essentials of marketing communications / | 658.802 BRO Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / |
Includes bibliographical references (p. 349-357) and index.
This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.