Principles of services marketing /
By: Palmer, Adrian (Adrian James).
Publisher: London ; New York : McGraw-Hill, c2001Edition: 3rd ed.Description: xiii, 516 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077097483; 9780077097486:; 9780077097486.Subject(s): Marketing -- Management | Service industries -- Marketing | MarketingDDC classification: 658.8 Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | M025976 |
Total holds: 0
Includes bibliographical references (p. 493-506) and index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.