Consumer behavior : buying, having, and being /
By: Solomon, Michael R
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Series: The Prentice Hall international series in marketing.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 5th ed.Description: xvii, 549 p. : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 013091360X; 9780130913609; 0130950084; 9780130950086.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | M029018 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | M026532 |
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| 658.8342 LIN Consumer behaviour : Irish patterns and perspectives / | 658.8342 RUN Consumer behavior and the practice of marketing / | 658.8342 SCH Consumer behaviour / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342094 DUB Understanding the consumer : a European perspective / |
Includes bibliographical references and indexes.
Sec.I. Consumers in the marketplace: ch.1. An introduction to consumer behavior -- Sec.II. Consumers as individuals: Ch2. Perception -- Ch.3. Learning and memory -- Ch.4. Motivation and values -- Ch.5. The self -- Ch.6. Personality and lifestyles -- Ch.7. Attitudes -- Ch.8. Attitude change and interactive communications -- Sec.III. Consumers as decision makers: Ch.9. Individual decision making -- Ch.10. Buying and disposing -- Ch.11. Group influences and opinion leadership -- Ch.12. Organizational and household decision making -- Sec.IV. Consumer and subcultures: Ch.13. Income and social class -- Ch.14. Ethnic, racial, and religious subcultures -- Ch.15. Age subcultures -- Sec. V. Consumers and culture: Ch.16. Cultural influences on consumer behavior -- Ch.17. The creation and diffusion of consumer culture.