The long tail : how endless choice is creating unlimited demand /
By: Anderson, Chris
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Publisher: London : Random House Business, 2007Description: xii, 244 p. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781844138517 (pbk.); 9781844138517:.Subject(s): Economics | Commercial products | Electronic commerce![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.802 AND (Browse shelf(Opens below)) | 1 | Available | 0051597 |
Includes bibliographical references and index.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail.
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.