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The long tail : how endless choice is creating unlimited demand /

By: Anderson, Chris, 1961-.
Publisher: London : Random House Business, 2007Description: xii, 244 p. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781844138517 (pbk.); 9781844138517:.Subject(s): Economics | Commercial products | Electronic commerce | Market segmentationDDC classification: 658.802
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail.
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.Continued by: The longer long tail
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.802 AND (Browse shelf(Opens below)) 1 Available 0051597
Total holds: 0

Includes bibliographical references and index.

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail.

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

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