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Marketing management /
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane
.
Publisher: Indianapolis, Ind. : Prentice Hall, 2009Edition: 13th ed., int. ed.Description: 816 p. : ill., col. plates ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780131357976 (pbk.); 9780131357976:; 0131357972 (pbk.).Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 Summary: This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Lost Checked out | 11/05/2017 | 0051722 | |
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 2 | Available | 0051721 |
Total holds: 0
Includes bibliographical references and index.
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.