Essentials of marketing /
By: Brassington, Frances.
Contributor(s): Pettitt, Stephen.
Publisher: London : Pearson Education Ltd, 2007Edition: 2nd edition.Description: xiv, 545 p. : ill.: 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273708186; 9780273708186:.Subject(s): Internet marketing | Marketing | Electronic commerce | Marketing -- ManagementDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 0051843 |
Includes index and bibliographic references.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Preice -- Place -- Promotion: integrated maketing communication -- Promotion: advertising and personal selling -- Promotion: other tools of marketing communication -- marketing planning, management and control -- Services and non-profit marketing -- E-marketing and new media.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.