ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Essentials of marketing /

By: Brassington, Frances.
Contributor(s): Pettitt, Stephen.
Publisher: London : Pearson Education Ltd, 2007Edition: 2nd edition.Description: xiv, 545 p. : ill.: 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273708186; 9780273708186:.Subject(s): Internet marketing | Marketing | Electronic commerce | Marketing -- ManagementDDC classification: 658.8
Contents:
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Preice -- Place -- Promotion: integrated maketing communication -- Promotion: advertising and personal selling -- Promotion: other tools of marketing communication -- marketing planning, management and control -- Services and non-profit marketing -- E-marketing and new media.
Summary: Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8 BRA (Browse shelf(Opens below)) 1 Available 0051843
Total holds: 0

Includes index and bibliographic references.

Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Preice -- Place -- Promotion: integrated maketing communication -- Promotion: advertising and personal selling -- Promotion: other tools of marketing communication -- marketing planning, management and control -- Services and non-profit marketing -- E-marketing and new media.

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Share