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Differentiate or die : survival in our era of killer competition /
By: Trout, Jack.
Contributor(s): Rivkin, Steve.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Edition: 2nd ed.Description: x, 262 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470223390 (cloth); 9780470223390:; 0470223391 (cloth).Subject(s): Advertising -- Brand name products
| Brand name products | CompetitionDDC classification: 658.8 Summary: Differentiating products or services from those of the competition has become the essence of modern branding and the key to business survival. This is a practical and insightful guide to identifying and exploiting a company's attributes.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 TRO (Browse shelf(Opens below)) | 1 | Available | 0068167 |
Total holds: 0
Includes bibliographical references (p. 245-250) and index.
Differentiating products or services from those of the competition has become the essence of modern branding and the key to business survival. This is a practical and insightful guide to identifying and exploiting a company's attributes.