Marketing excellence : winning companies reveal the secrets of their success /
By: Burkitt, Hugh.
Contributor(s): Zealley, John | Marketing Society.
Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Description: xiv, 373 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470060278 (HB : alk. paper); 9780470060278:; 0470060271 (HB : alk. paper).Subject(s): Marketing -- Great Britain -- Case studies | Success in business -- Great Britain -- Case studies | Business enterprises -- Great Britain -- Case studiesDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BUR (Browse shelf(Opens below)) | 1 | Available | 0068235 |
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
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