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Marketing excellence : winning companies reveal the secrets of their success /

By: Burkitt, Hugh.
Contributor(s): Zealley, John | Marketing Society.
Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Description: xiv, 373 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470060278 (HB : alk. paper); 9780470060278:; 0470060271 (HB : alk. paper).Subject(s): Marketing -- Great Britain -- Case studies | Success in business -- Great Britain -- Case studies | Business enterprises -- Great Britain -- Case studiesDDC classification: 658.8
Contents:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
Summary: No further information has been provided for this title.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8 BUR (Browse shelf(Opens below)) 1 Available 0068235
Total holds: 0

Includes bibliographical references and index.

Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.

No further information has been provided for this title.

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