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Gimme! : the human nature of successful marketing /
By: Hallward, John.
Publisher: Chichester : Wiley, c2007Description: xx, 216 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470100295 (hbk.); 9780470100295:; 047010029X (hbk.).Subject(s): Advertising -- Brand name products
| Brand name products -- Marketing -- Management | Human behaviorDDC classification: 658.8 Summary: Advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. He explains the best practices in advertising, marketing, and branding that will lead to ultimate market success.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.8 HAL (Browse shelf(Opens below)) | 1 | Available | 0068228 |
Total holds: 0
Advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. He explains the best practices in advertising, marketing, and branding that will lead to ultimate market success.