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Value-based marketing : marketing strategies for corporate growth and shareholder value /
By: Doyle, Peter
.
Publisher: Hoboken, N.J. : Wiley, 2008Edition: 2nd ed.Description: xii, 367 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470773147 (hbk.); 9780470773147:; 0470773146 (hbk.).Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.802 Summary: This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return. To achieve it, a company must be perceived to operate in a viable market, pursuing a strategy which promises sustainable competitive advantage.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 DOY (Browse shelf(Opens below)) | 1 | Available | 0068226 |
Total holds: 0
This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return. To achieve it, a company must be perceived to operate in a viable market, pursuing a strategy which promises sustainable competitive advantage.