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Alliance brand : fulfilling the promise of partnering /
By: Darby, Mark.
Publisher: Chichester ; Hoboken, NJ : John Wiley & Sons, c2006Description: xxxii, 376 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470032183 (cloth : alk. paper); 9780470032183:; 0470032189 (cloth : alk. paper).Subject(s): Strategic alliances (Business)
DDC classification: 658.044 Summary: In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success. Building on this, he introduces the concept of Alliance Brands and explains their hallmarks: credibility, capability, and reputation.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.044 DAR (Browse shelf(Opens below)) | 1 | Available | 0068234 |
Total holds: 0
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| 658.02209417 OKA Starting a business in Ireland / | 658.025417 OKA Starting a Business in Ireland : a comprehensive Guide and Directory / | 658.025417 OKA Starting a Business in Ireland : a comprehensive Guide and Directory / | 658.044 DAR Alliance brand : fulfilling the promise of partnering / | 658.044 FOR Managing business relationships / | 658.044 GER Navigating the partnership maze : creating alliances that work / | 658.044 HAK Business in networks / |
Includes bibliographical references (p. [357]-362) and index.
In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success. Building on this, he introduces the concept of Alliance Brands and explains their hallmarks: credibility, capability, and reputation.