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Services marketing : integrating customer focus across the firm /
By: Zeithaml, Valarie A
.
Contributor(s): Wilson, Alan.
Publisher: London : McGraw-Hill Education, 2008Edition: First European ed.Description: xxiii, 623 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077107956 (pbk.); 9780077107956:; 0077107950 (pbk.).Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Summary: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | M026887 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 0051907 |
Total holds: 0
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Includes bibliographical references and index.
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.