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Internet marketing : foundations and applications /
By: Siegel, Carolyn F.
Publisher: Boston : Houghton Mifflin, c2004Description: xvi, 404 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0618150439; 9780618150434:; 9780618150434.Subject(s): Internet marketing
| Internet advertisingDDC classification: 658.872 Summary: Recognising the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy, this book offers separate chapters on legal and international issues, B2C and B2B marketing models and on implementing a Web Marketing Plan.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 SIE (Browse shelf(Opens below)) | 1 | Available | M025693 |
Total holds: 0
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Includes bibliographical references (p. [385]-404) and index.
Recognising the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy, this book offers separate chapters on legal and international issues, B2C and B2B marketing models and on implementing a Web Marketing Plan.