Image from Amazon.com
The luxury strategy : break the rules of marketing to build luxury brands /
By: Kapferer, Jean-Noël.
Contributor(s): Bastien, Vincent.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: x, 323 p. : ill., plans ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749454777; 9780749454777:; 0749454776.Subject(s): Luxuries -- Marketing | Luxury goods industry | Product management
DDC classification: 658.8 Summary: This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KAP (Browse shelf(Opens below)) | 1 | Available | 0077374 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.8 KAP (Browse shelf(Opens below)) | 1 | Available | 0068943 |
Total holds: 0
Browsing ATU Sligo Yeats Library shelves, Shelving location: Withdrawn Close shelf browser (Hides shelf browser)
Includes bibliographical references (p. [300]-304) and index.
This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.