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Managing brand equity : capitalizing on the value of a brand name /
By: Aaker, David A
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Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Description: xiii, 299 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0029001013; 9780029001011.Subject(s): Brand name products -- Valuation -- United States -- Management | Intangible property -- Valuation -- United States -- ManagementDDC classification: 658.827
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.827 AAK (Browse shelf(Opens below)) | 1 | Available | 0068954 |
Total holds: 0
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| 658.827 Brands : the new wealth creators / | 658.827 AAK Building strong brands / | 658.827 AAK Brand leadership / | 658.827 AAK Managing brand equity : capitalizing on the value of a brand name / | 658.827 ANH Brand new justice : how branding places and products can help the developing world / | 658.827 BER How cool brands stay hot : branding to generation Y / | 658.827 BRO Brand mascots : and other marketing animals / |
Includes bibliographical references (p. 277-287) and index.