Applied consumer behaviour /
By: Evans, Martin (Martin J.).
Contributor(s): Moutinho, Luiz
| Raaij, W. Fred van
.
Publisher: Harlow, England ; Reading, Mass. : Addison-Wesley Pub. Co., c1996Description: xix, 382 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0201565013 (alk. paper); 9780201565010:; 9780201565010 (alk. paper).Subject(s): Consumer behavior![](/opac-tmpl/bootstrap/images/filefind.png)
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658.83409417 LAM The Irish consumer market: a guidebook for marketing professionals. | 658.8342 COM Communicating with consumers: the information processing approach. | 658.8342 ENG Consumer behaviour. | 658.8342 EVA Applied consumer behaviour / | 658.8342 GRA Critical thinking in consumer behavior: cases and experiential exercises. | 658.8342 McE Cases in Consumer Behaviour vol.1. | 659.1042 PAC The hidden persuaders / |
Includes bibliographical references (p. 357-373) and index.