Marketing communications in tourism and hospitality : concepts, strategies and cases /
By: McCabe, Scott.
Series: Hospitality, leisure, and tourism.Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009Description: xx, 300 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750682770 (pbk.); 9780750682770:; 0750682779 (pbk.).Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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338.47910688 HOL Marketing for tourism / | 338.47910688 HUD Tourism and hospitality marketing : a global perspective / | 338.47910688 KOT Marketing for hospitality and tourism / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / |
Includes bibliographical references and index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.