Research methods for business : a skill-building approach /
By: Sekaran, Uma.
Publisher: New York : John Wiley & Sons, c2003Edition: 4th ed.Description: xiv, 450 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471203661 (alk. paper); 9780471203667:; 9780471203667 (alk. paper); 0471384488; 9780471384489.Subject(s): Business -- Research -- Methodology | Business -- ResearchDDC classification: 650.072| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 650.072 SEK (Browse shelf(Opens below)) | 1 | Available | 0086297 |
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 650.072 EAS Management research : an introduction / | 650.072 HAI Research methods for business / | 650.072 JAN Business research projects / | 650.072 SEK Research methods for business : a skill-building approach / | 650.072 SEK Research methods for business : a skill-building approach / | 650.072 SEK Research methods for business : a skill-building approach / | 650.0922 FLA Grabbing the oyster! : anecdotes & advice from icons of Irish business / |
Includes bibliographical references (p. 426-431) and index.
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects.