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The SAGE handbook of marketing theory /
Contributor(s): Maclaran, Pauline.
Publisher: London : SAGE, 2009Description: xviii, 523 p. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781847875051 (hbk.); 9781847875051:; 184787505X (hbk.).Subject(s): Marketing -- PhilosophyDDC classification: 658.8001 Summary: This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8001 MAC (Browse shelf(Opens below)) | 1 | Available | 0069234 |
Total holds: 0
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| 658.8 ZEI Services marketing : bintegrating customer focus across the firm / | 658.8 ZWI Inside marketing : practices, ideologies, devices / | 658.8001 GRO In search of a new logic for marketing : foundations of contemporary marketing theory / | 658.8001 MAC The SAGE handbook of marketing theory / | 658.8001 SAR Critical marketing : defining the field / | 658.80024796 GRA The ultimate guide to sports marketing / | 658.80025 HOW Successful e-commerce in a week / |
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.