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Cases in marketing of services : an international collection /
By: Meidan, Arthur.
Contributor(s): Moutinho, Luiz
.
Publisher: Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., c1993Description: xiv, 304 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0201565056 :; 9780201565058:; 9780201565058.Subject(s): Service industries -- zEurope -- United States -- Marketing -- Case studies | Marketing -- Case studies | Service industries -- Marketing | Service industries -- United States -- Marketing -- Case studies | Financial services industry -- Case studies | Service industries -- Europe -- Marketing -- Case studies | Tourism -- Marketing -- Case studies | Medical care -- Marketing -- Case studiesDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 MEI (Browse shelf(Opens below)) | 1 | Available | M026695 |
Total holds: 0
Includes index.