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Made to stick : why some ideas take hold and others come unstuck /
By: Heath, Chip.
Contributor(s): Heath, Dan.
Publisher: London : Arrow Books, 2008Description: 291 p. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780099505693 (pbk.); 9780099505693:; 009950569X (pbk.).Subject(s): Memory
| Context effects (Psychology) | MemeticsDDC classification: 153.12 Summary: In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 153.12 HEA (Browse shelf(Opens below)) | 1 | Available | 0086421 |
Total holds: 0
Includes bibliographical references and index.
In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.