The integration of social networks into branding strategy : the potential for social media networks as part of brand building and marketing strategy /
By: Loftus, Breda.
Contributor(s): Lowe, Denise.
Series: Master of Science in Marketing, 2009; M. Sc. in Marketing, 2009.Publisher: 2009Description: p.Subject(s): Online social networks | Social networks
| Branding (Marketing) | Marketing | Web 2.0Dissertation note: Thesis (M. Sc. - taught) -- IT, Sligo, 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
|
ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M027168 |
Total holds: 0
Thesis (M. Sc. - taught) -- IT, Sligo, 2009