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Internet marketing : strategy, implementation and practice /
Contributor(s): Chaffey, Dave
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Publisher: Harlow : Financial Times Prentice Hall, 2009Edition: 4th ed.Description: xxxi, 702 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273717409 (pbk.); 9780273717409:; 0273717405 (pbk.).Subject(s): Internet marketingDDC classification: 658.872 Summary: This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
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ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 0076740 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 0074895 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 0074902 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 0077692 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.872 CHA (Browse shelf(Opens below)) | 4 | Available | 0076045 |
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Includes bibliographical references and index.
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.