Includes bibliographical references (p. [241]-249) and index.

Marketing, ethics, and morality -- The ethical challenges marketing faces -- Thinking about ethics and morality -- Defining marketing -- Marketing as a practical activity -- Towards a marketing ethics framework -- Marketers and their markets -- Marketing and the marketing concept -- Marketing research -- Competitive intelligence -- Segmentation and target marketing -- From product development to distribution -- Product development -- Packaging and labeling -- Pricing -- Distribution -- Promotion: advertising, retailing, and customers -- Advertising -- Retailing -- Customer responsibilities -- Marketing in a global society -- Marketing and other societies -- The expansion of marketing within society: social and political marketing -- Fostering ethical marketing -- Appendices: AMA statement of ethics (adopted in 2004) -- The Hunt-Vitell general theory of marketing ethics -- SCIP code of ethics for competitive intelligence professionals.

This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.