Ethics in social marketing /
Contributor(s): Andreasen, Alan R
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Publisher: Washington, D.C. : Georgetown University Press, c2001Description: ix, 212 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0878408193 (cloth : alk. paper); 9780878408191; 9780878408191 (cloth : alk. paper); 0878408207 (pbk.); 9780878408207 (pbk.).Subject(s): Social marketing -- Moral and ethical aspectsDDC classification: 174.4 Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 174.4 AND (Browse shelf(Opens below)) | 1 | Available | 0060632 | ||
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ATU Sligo Yeats Library Main Lending Collection | 174.4 AND (Browse shelf(Opens below)) | 1 | Available | 0077694 |
Includes bibliographical references and index.
Ethics and the social marketer : a framework for practitioners / William A. Smith -- Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.