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Ethics in social marketing /

Contributor(s): Andreasen, Alan R, 1934-.
Publisher: Washington, D.C. : Georgetown University Press, c2001Description: ix, 212 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0878408193 (cloth : alk. paper); 9780878408191; 9780878408191 (cloth : alk. paper); 0878408207 (pbk.); 9780878408207 (pbk.).Subject(s): Social marketing -- Moral and ethical aspectsDDC classification: 174.4
Contents:
Ethics and the social marketer : a framework for practitioners / William A. Smith -- Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 174.4 AND (Browse shelf(Opens below)) 1 Available 0060632
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 174.4 AND (Browse shelf(Opens below)) 1 Available 0077694
Total holds: 0

Includes bibliographical references and index.

Ethics and the social marketer : a framework for practitioners / William A. Smith -- Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.

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