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Marketing ethics : cases and readings /
Contributor(s): Murphy, Patrick E | Laczniak, Eugene R.
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Description: xii, 172 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131330888; 9780131330887:; 9780131330887.Subject(s): Marketing -- Moral and ethical aspects | Business ethics
DDC classification: 174.4
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 174.4 MUR (Browse shelf(Opens below)) | 1 | Available | 0077702 |
Total holds: 0
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.