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Marketing ethics : an international perspective /

By: Schlegelmilch, Bodo B.
Series: Advanced marketing series.Publisher: London ; Boston : International Thomson Business Press, 1998, (2001)Description: x, 468 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 186152191X (pbk.); 9781861521910:; 9781861521910 (pbk.).Subject(s): Business ethics | Marketing -- Moral and ethical aspects | Marketing -- Moral and ethical aspects -- Cross-cultural studies | Business ethics -- Cross-cultural studiesDDC classification: 174.4
Contents:
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
Summary: Marketing Ethics examines the mainstream thories of marketing ethics, placing them in an international context. Throughout the text, country-specific differences are highlighted, with particular attention paid to variations in business ethics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 174.4 SCH (Browse shelf(Opens below)) 1 Available 0091582
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Includes bibliographical references and index.

pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.

Marketing Ethics examines the mainstream thories of marketing ethics, placing them in an international context. Throughout the text, country-specific differences are highlighted, with particular attention paid to variations in business ethics.

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