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Relationship marketing : a consumer experience approach /
By: Baron, Steve
.
Contributor(s): Conway, Tony | Warnaby, Gary.
Series: Advanced marketing series.Publisher: London ; Thousand Oaks, Calif. : SAGE, 2010Description: viii, 202 p. : ill., plates ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412931212 (hbk.); 9781412931212:; 1412931215 (hbk.); 1412931223 (pbk.); 9781412931229 (pbk.).Subject(s): Relationship marketing | Marketing | Customer relationsDDC classification: 658.812 Summary: The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.812 BAR (Browse shelf(Opens below)) | 1 | Available | 0060291 |
Total holds: 0
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.