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Branding simplified : plans to payoffs /
By: Verma, Harsh V.
Series: Response books.Publisher: Delhi, India ; London : SAGE, 2010Description: xiii, 247 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9788132102342 (pbk.); 9788132102342:; 8132102347 (pbk.).Subject(s): Branding (Marketing)
| Branding (Marketing) -- Management | Marketing | Communication in marketingDDC classification: 658.827 Summary: The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 VER (Browse shelf(Opens below)) | 1 | Available | 0060290 |
Total holds: 0
Includes references.
The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.