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From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
By: De Chernatony, L. (Leslie)
.
Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Edition: 3rd ed.Description: xvi, 376 p. : ill., plates ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781856177733 (pbk.); 9781856177733:; 1856177734 (pbk.).Subject(s): Brand name products | Trademarks | Product managementDDC classification: 658.827 Summary: Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 DEC (Browse shelf(Opens below)) | 1 | Lost Checked out | 30/03/2020 | 0074781 | |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 DEC (Browse shelf(Opens below)) | 1 | Available | 0060183 |
Total holds: 0
Includes bibliographical references and index.
Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.