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Change by design : how design thinking can transform organizations and inspire innovation /

By: Brown, Tim, 1954-.
Contributor(s): Katz, Barry.
Publisher: New York, NY : HarperCollins Publishers, 2009Description: viii, 264 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780061766084; 9780061766084:; 0061766089.Subject(s): Organizational change | Industrial designDDC classification: 658.4063
Contents:
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today.
Summary: This book introduces the concept of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but with a viable business plan. The book is written by the CEO of IDEO, ranked one of the ten most innovative world companies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4063 BRO (Browse shelf(Opens below)) 1 Available 0075833
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4063 BRO (Browse shelf(Opens below)) 1 Available 0060233
Total holds: 0

Includes index.

Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today.

This book introduces the concept of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but with a viable business plan. The book is written by the CEO of IDEO, ranked one of the ten most innovative world companies.

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