ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Competitive success : how branding adds value /

By: Davis, John.
Publisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010Description: xxiv, 397 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470998229 (pbk.); 9780470998229:; 0470998229 (pbk.).Subject(s): Brand name products | Brand name products -- Management | Branding (Marketing) | Competition | Success in businessDDC classification: 658.827
Contents:
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.
Summary: This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.827 DAV (Browse shelf(Opens below)) 1 Available 0060523
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.827 DAV (Browse shelf(Opens below)) 1 Available 0060273
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.827 DAV (Browse shelf(Opens below)) 3 Available 0075038
Total holds: 0

Includes bibliographical references and index.

Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.

This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.

Share