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Customer relationship management : a databased approach /
By: Kumar, V.
Contributor(s): Reinartz, Werner J.
Publisher: Hoboken, N.J. : Wiley, c2006Description: xxiii, 323 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471271330; 9780471271338:; 9780471271338.Subject(s): Customer relations -- Management
| Customer relations -- Data processing | Database marketingDDC classification: 658.8120285 Summary: Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8120285 KUN (Browse shelf(Opens below)) | 1 | Available | 0060285 |
Total holds: 0
Includes bibliographical references and index.
Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.